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Index bloat occurs mainly on websites with a high page count that contain too many pages of no value or low value for visitors. It dilutes your technical SEO efforts and needs to be eradicated.

Relevant keywords used in a sensible manner are vitally important to generate the right kind of traffic (meaning people who are searching for what you offer). However, many sites go overboard and overuse them, or use them irresponsibly.

The accepted guidelines state that a web page should have just one Title metatag and one Description metatag. Here we describe the effect of multiple occurrences and how to fix it so as to maintain the best possible SEO effect.

We are referring to situations where you have a piece of content with a unique reference in your database but with multiple URLs on your website leading to that same content.